Unconventional women's surfwear. Made for chasing summer.

EXPLORE

DESIGNED FOR GIRLS WHO LIKE TO PLAY

Blurring the lines between feminine surf wear and the traditional, masculine surf industry. Our ethos is to push the boundaries and bend the rules, encouraging girls to play hard, and look good while doing it.

SHOP NOW

VINTAGE IN DESIGN, TIMELESS IN FUNCTION

Our core range is a small yet staple collection of board shorts and rashvests. Each piece is designed to move with you from the beach to the streets—the kind of Fridays we live for.

SHOP NOW

LINEUP

1 8

BORN OUT OF A LOVE FOR THE UNCONVENTIONAL

Embodying the spirit of an endless summer, a wild ride of holidays that never end. Friday is the lovechild of a simple desire to have fun.

WHO WE ARE